Loyalty
The Loyalty section of Customer Accounts displays all information regarding loyalty programs set up by a restaurant. Loyalty gives customers an incentive to continue visiting a restaurant. Sometimes loyalty points can earn customers free food or merchandise. It is also a powerful marketing strategy that is focused on retaining the customer base. The options available to modify a store's loyalty program can be divided into 3 sections: Earning, Redemption, and Allowance.
The Price Rounding method determines how points are rounded at the store. Ordyx offers floor, round, and ceiling as options for rounding. The round method is standard mathematical rounding, .49 is rounded down and anything above .50 is rounded up. For example, if a store's Price Multiplier is set to 1 (meaning 1 dollar = 1 point) and a customer spends $1.15, the customer would earn 1 point. If a customer spent $1.53 the customer would earn 2 points. The floor method rounds everything down to the whole dollar. If a customer spends $1.50 or $1.97, the customer would only earn 1 point (assuming a 1:1 price multiplier). The ceiling method rounds everything up to the whole dollar. For example, if a customer spends $1.05 or $1.30, they would earn 2 points as the total is above 1 dollar.
-The Points Per Visit section can grant the customer a certain amount of points just for visiting the store and making a purchase. This is an incentive to encourage frequent visits. If a customer earns 5 points for checking in and points for their meal, within a few visits the customer can accumulate a decent amount of points.
-Visit Minimum Purchase: a user can set a minimum purchase required to earn points. If a store sets the Minimum Purchase to $5.00, the customer would need to spend $5.00 before they earn any points.
-Activation Points: a user can set this amount to encourage customers to sign up for loyalty. For example, a store can grant 100 points just for activation and any future purchase will only increase the customer's points.
-Birthday Points: some stores celebrate their customer's birthdays by giving them extra points for coming in on their birthday. This is an additional way Ordyx grants it's users opportunities to gain and retain more customers.
-Account Anniversary Points: This is the amount of points earned by customers for every anniversary since they activated their loyalty account. Some stores may choose to reward their frequent and loyal customers and this is an excellent way to do that.
-Partial Loyalty on Comp Orders: For every order that is deemed complimentary by management, the store can choose to award partial loyalty points. This way, if a customer is comped, the amount of loyalty points will be honest according to the store's preferences. The check box indicates that Ordyx will grant partial loyalty on these orders. If unchecked, the complimentary orders will still earn the same amount of points as a regular order.
Partial Loyalty Rounding Method: As explained above with rounding, a user can determine how partial loyalty will be awarded. They can select round, floor, or ceiling to grant the partial loyalty points for complimentary orders.
To redeem your loyalty points. Create the order and place the item the customer is receiving on the order. Now choose the order properties and associate the customer to the order by choosing customer option and search then save at the bottom once the customer info populates. Once the customer is associated to the order you are going to choose the item that will be redeemed for free and choose loyalty. IF customer does not have enough points to redeem you will receive a message. Otherwise the order will proceed as normal with the item being free and the points deducted from the customer loyalty bank. Points for loyalty gained and points needed to redeem item must be set in back office.
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